All episodes

#81 - Leveraging startup technology to solve global challenges - Anna Farberov, PepsiCo Labs

#81 - Leveraging startup technology to solve global challenges - Anna Farberov, PepsiCo Labs

25m 56s

At Shoptalk, we spoke with Anna Farberov from PepsiCo Labs, a team within PepsiCo that’s focused on solving big problems by leveraging startup technology. Did you know that PepsiCo has one of the largest fleets in the world? What about the fact that they work with farmers to implement the latest in waste reducing technology? Listen to hear about how they plan to have a carbon neutral fleet by 2040, how they scout for business changing innovation, and why automation technology that we all thought was coming just isn’t here yet.

#80 - Mars’ journey from wholesale to D2C - Balki Subramanian, Mars

#80 - Mars’ journey from wholesale to D2C - Balki Subramanian, Mars

32m 2s

In this episode of Commerce Talks with Alexander Graf, I sit down with Balki Subramanian from Mars to explore the company's transformative journey from wholesale to direct-to-consumer (D2C) strategies. We delve into how Mars, a global leader in confectionery, pet care, and human food, is adapting to the evolving market landscape. Balki shares insights on Mars' digital demand initiatives, emphasizing the importance of consumer experience platforms and the shift towards personalization and sustainability. We discuss innovative D2C experiments, particularly in the pet care sector, and how Mars is leveraging technology and strategic acquisitions to meet consumer needs. Join us as...

#79 - What to know about the state of E-Commerce in Africa today - Aproova Kumar, Jumia Group

#79 - What to know about the state of E-Commerce in Africa today - Aproova Kumar, Jumia Group

27m 9s

At Seamless Dubai, we spoke with Apoorva Kumar from the Jumia Group about the E-Commerce ecosystem in Africa. With Jumia being one of Africa’s leading internet ecosystems, we discussed the differences of each African country and how this contributes to the region's growth and E-Commerce development. Listen to learn more about the impact of the high-cost of infrastructure, why payment is the next big thing, and how the delivery success rate has jumped from 25 to 95 percent in recent years.

#78 -How to win customer with both convenience and experience  - Sayed Habib, Danube Home

#78 -How to win customer with both convenience and experience - Sayed Habib, Danube Home

25m 1s

At Seamless Dubai, we spoke with Sayed Habib, Director of Business Development at Danube Home about how they manage to provide customers with everything they could possibly need to make their dream home a reality. Listen to learn more about their omnichannel strategy, the importance of convenience versus experience, and why other players might fail when trying to come into this region.

#77 - The D2C journey of robotic gardening tools  - Stephan Waldeis, Husqvarna

#77 - The D2C journey of robotic gardening tools - Stephan Waldeis, Husqvarna

34m 0s

In Stockholm, we sat down with Stephan Waldeis who is leading the D2C commerce business for Husqvarna, one of the world's leading gardening brands. Listen in as we follow their customers' D2C journey, learn how partners are becoming an increasingly important part of the ecosystem, and how a global company like theirs chooses different E-Commerce approaches for different regions.

#76 - The pioneers of ultra fast grocery delivery - Mustafa Bartin, Migros Turkey

#76 - The pioneers of ultra fast grocery delivery - Mustafa Bartin, Migros Turkey

29m 8s

In this episode of Commerce Talks with Alexander Graf, I sit down with Mustafa Bartin from Migros Turkey to explore the dynamic world of ultra-fast grocery delivery. Mustafa provides insights into Migros Turkey's pioneering role in online grocery shopping, having launched their online operations back in 1997. We discuss the competitive landscape shaped by ultra-fast delivery services like Getir and how Migros maintains its edge with a comprehensive offering that includes both scheduled and ultra-fast deliveries. Mustafa explains the unique Turkish market, where convenience is key, and how Migros leverages its extensive store network to serve 80% of the country...

#75 - Why this vegan beauty brand ignored influencer marketing  - Julie Mathers, Flora & Fauna

#75 - Why this vegan beauty brand ignored influencer marketing - Julie Mathers, Flora & Fauna

27m 4s

It seems like every brand is using influencers. But what if you could instead, turn your customers into brand ambassadors and stay true to your company value of authenticity? That’s what Julie Mathers and team decided to do with the major Australian brand Flora & Fauna. Listen to learn more about how they used social media to get those first critical customers, why in-person events are still so important, and how to capitalize on the continuous customer.

#74 - Everything you need to know about the food delivery industry  - Christoph Liefländer, Just Eat Takeaway

#74 - Everything you need to know about the food delivery industry - Christoph Liefländer, Just Eat Takeaway

49m 10s

Food delivery is an industry that exploded during COVID and while we thought the market would be saturated by now, new companies continue to pop up left and right. We spoke with Christoph Liefländer at Just Eat Takeaway, one of the longest standing and one of the biggest when it comes to online food ordering. Listen in to hear about how they partner with restaurants to help better their businesses, how COVID and the war for talent has impacted food delivery, why they don’t work with “dark kitchens” and more.

#73 - What to know before bringing your E-Commerce business to the middle east - Nalla Karunanithy, Entrepreneur

#73 - What to know before bringing your E-Commerce business to the middle east - Nalla Karunanithy, Entrepreneur

20m 45s

In episode 73 of Commerce Talks with Alexander Graf, I sit down with entrepreneur Nalla Karunanithy in Dubai to explore the dynamic e-commerce landscape of the Middle East. We delve into Nalla's journey from his early days at Rocket Internet to his recent role at Majid Al Futtaim Retail. Nalla shares insights on the rapid growth of e-commerce in the region, driven by giants like Noon and Amazon, and the challenges of supply chain and talent acquisition. We also discuss the cultural nuances affecting consumer behavior and the potential for marketplace platforms to thrive. Whether you're considering expanding your business...

#72 - Why you may not own your next washing machine - Ritz Steyter, Electrolux

#72 - Why you may not own your next washing machine - Ritz Steyter, Electrolux

21m 36s

In this episode of Commerce Talks with Alexander Graf, I sit down with Ritz Steyter, the digital e-commerce director for Electrolux in Asia Pacific, Middle East, and Africa. We explore why your next washing machine might be rented rather than owned, as Electrolux pioneers the appliances-as-a-service model in Singapore. Ritz shares insights into Electrolux's strategy for entering new markets, emphasizing the importance of both brick-and-mortar and e-commerce channels. We also discuss the brand's commitment to sustainability and how it's influencing their business model. From pop-up stores to direct-to-consumer websites, Electrolux is adapting to changing consumer habits while maintaining a focus...