All episodes

In this episode of Commerce Talks with Alexander Graf, I sit down with Philippe de Chanville, co-founder of ManoMano, to explore how technology has been a game-changer in the DIY marketplace. Philippe shares insights into ManoMano's impressive growth, reaching a GMV of 620 million euros in 2019, and their strategic expansion into the German market. We delve into the challenges of bringing a vast assortment online, overcoming logistical barriers, and the advantages of a marketplace model that offers unparalleled choice and competitive pricing. Philippe also discusses ManoMano's innovative approach to customer acquisition through data-driven algorithms and brand-building efforts. Join us...

Rose Bikes is one of the most desirable bike brands in Europe. Their USP is to sell the most affordable premium bikes possible, which generated a huge fan base. In the Podcast the Spryker COO Chris Rauch discusses with Sebastian about what digitization and UX means for the leading bike brand and how Spryker changed the role of IT at Rose Bikes.

In this episode of Commerce Talks with Alexander Graf, I sit down with Patrik Illerstig, who spearheads Volvo's global online business and the innovative Care by Volvo program. We explore how Volvo is leading the digitization of the auto industry by offering a Netflix-style subscription model for cars, diverging from traditional leasing. Patrik shares insights on how Volvo is adapting to changing consumer behaviors, emphasizing flexibility and convenience with their subscription service. We also discuss the relationship between car retailers and manufacturers, highlighting aligned interests in customer satisfaction. Patrik explains the ease of subscribing to a Volvo online, the benefits...

Join me, Alexander Graf, in episode 38 of Commerce Talks as I delve into the digital transformation journey of Haglöfs, a leading outdoor performance brand. I'm joined by Moritz Kuhn, Haglöfs' Country Manager for Germany and Austria, who shares insights on the brand's expansion strategies, including leveraging marketplaces like Amazon and About You. Discover how Haglöfs plans to grow its direct-to-consumer business and increase brand awareness beyond the Nordic countries. Moritz also reveals a special 20% discount code, Womlex20, valid until December 31st. Tune in to learn how Haglöfs is set to become a digital leader in the outdoor industry...

Join me on this episode of Commerce Talks with Alexander Graf as I sit down with Ben Cornelisse, CEO of Kamera Express, to uncover the secrets behind mastering omnichannel retail. We explore how Kamera Express has become a leader in the photo and video equipment market across the Netherlands and Belgium, and why their unique approach is setting them apart from struggling competitors. Recorded in their impressive Amsterdam superstore, Ben shares insights on the evolving role of physical stores, the importance of customer interaction, and the balance between online and offline sales. Discover how Kamera Express is navigating the challenges...

In this episode of Commerce Talks with Alexander Graf, I sit down with Michiel de Gooijer, the visionary founder of Brightvibes, to explore how doing good can lead to massive engagement. With 200 million views and 34 million comments in just 12 months, Brightvibes is a testament to the power of positivity. Michiel shares his journey from a successful corporate career, including his role in the creation of The Voice, to founding a platform dedicated to amplifying good in the world. We delve into the motivations behind Brightvibes, the impact of storytelling, and how positive content can inspire real-world change....

In this episode of Commerce Talks with Alexander Graf, I sit down with Markus Fougstedt, the visionary founder of Carl Dagg, to explore how he is revolutionizing the umbrella market. Carl Dagg is not just any umbrella brand; it's the first new brand in the industry in over 50 years, offering premium, Scandinavian-designed umbrellas crafted with care in Sweden. Markus shares the fascinating journey from identifying a gap in the market to creating a product that combines functionality with fashion. We delve into the surprising customer loyalty and skyrocketing reordering rates that Carl Dagg has achieved, challenging the notion of...

In this episode of Commerce Talks with Alexander Graf, I sit down with August Bard Bringéus, co-founder of Asket, a revolutionary fashion brand advocating for slow fashion. We delve into Asket's unique business model, which encourages consumers to buy less but better, emphasizing quality and sustainability. August shares the brand's journey from a successful Kickstarter campaign to a thriving direct-to-consumer model, highlighting their commitment to transparency and timeless design. We explore the challenges and triumphs of maintaining a permanent collection and the impact of educating consumers on sustainable fashion choices. Tune in to discover how Asket is redefining the fashion...

In this Le WimLex episode, Lena & Alex had the pleasure of getting Pierce CEO Henrik Zadig in front of a microphone and got some exclusive insights. The self-named Petrolheads of E-Commerce are one of the most successful Swedish online retailers of all time and the European market leader in digitally selling motorcycle parts. Insights on the strong community of the brand, which has helped them to above-average organic traffic, and the 'how' behind their solid profitability core, make this an absolute must-listen.

In this episode of Commerce Talks with Alexander Graf, I sit down with Thijs Verheul, the founder of United Wardrobe, a thriving second-hand fashion marketplace. We delve into the strategies that propelled United Wardrobe to success in the Netherlands and its expansion into France, challenging giants like Vinted. Thijs shares insights on the unique components fueling their growth, beyond just financial investment. We explore the marketplace dynamics, customer acquisition strategies, and the importance of building a social platform. Thijs also discusses the challenges of entering new markets and how United Wardrobe maintains its competitive edge. Join us for an engaging...