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Luxury fashion brands have historically relied on relationships and in store experiences with their VIP customers to sustain and grow business. Now with the impact of COVID and the changing expectations of the next generation, luxury brands have had to adapt to evolve to stay ahead of the curve. We spoke with Nisreen Shocair from the YOOX NET A PORTER GROUP in the Middle East about how the brand and the region is embracing omnichannel ecommerce and the latest social media trends while still still offering one of a kind service by continuing to keep the customer relationship at the core of everything they do.
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