Show notes
At Shoptalk, we spoke with Richard Hurren who is leading the Levi’s DTC strategy for one of the most iconic brands in the world. For a retail brand that has been around for over 150 years, how have they been able to benefit from selling on multiple channels while still investing in brick and mortar? Listen in to learn about this as well as how they’re meeting consumers where they are, what bottlenecks exist for DTC growth, and how they utilize omnichannel to ‘save the sale’.
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