#66 How you can support the circular economy in your supermarket

Show notes

How do you feed the planet with as little impact on the environment as possible? Julia Luscher from Tetra Pak joined us to discuss how the global company is focused on making food safe and available everywhere while reducing its impact on nature. Listen to learn more about their B2B marketing strategy, the importance of a circular economy, and why your milk carton might soon have AR components. Table of contents Sustainable packaging and the recycling process - 4:25 Marketing to both B2B and B2C - 9:40 Challenges of sustainable packaging around the world - 15:15 The history and growth of recycling plastics - 18:20 Ecommerce strategy for a B2B audience - 22:50 Augmented reality and the challenges for the future - 30:30