Show notes
In this special episode of Commerce Talks with Alexander Graf, I sit down with Jennifer Drury, the marketing head for Seamless Middle East and Seamless Saudi Arabia. Jennifer shares insights into the evolution of the Seamless conferences, which have been pivotal in the digital commerce industry for over two decades. We discuss the impressive growth of Seamless Dubai, which now attracts over 20,000 attendees, and the burgeoning potential of Seamless Riyadh, set to become a major business hub. Jennifer also highlights the unique challenges and opportunities of organizing events in the Middle East compared to Europe. Tune in to discover why Seamless is a must-attend event for anyone in the digital commerce space and how it's adapting to new marketing channels like podcasts to engage audiences.
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